So I was in a shop recently, looking for a bike for Otis, when I saw this …
Can someone tell me what a ‘Limited Lifetime Frame Warranty’ is?
You can’t have a limited lifetime, just like you can’t be half pregnant. You either are or you’re not.
OK, there is the odd exception … mainly when governments are involved.
For instance I have permanent Australian residency, except they make me renew it each year … but we all know governments never make sense so I’m willing to let that pass.
What’s worse is that messaging was proudly displayed on the box … like they thought it was a good thing.
A. GOOD. THING.
What the fuck were they thinking?
What that sign actually says is ‘don’t listen to a word we say’ … which is true of so much communication these days, which begs the question, who is this sort of oxymoron marketing designed to actually appeal to – an increasingly cynical audience or an egotistical client?