Look at this ad for Dior.
WHAT THE FUCK WERE THEY THINKING!
Yes … I get held in a certain way a lipstick can look like a cigarette.
Yes … I get cigarette’s are addictive so it ties in with the name of the product.
But I’ll say it again, WHAT THE FUCK WERE THEY THINKING?
Maybe long ago smoking was regarded as glamourous. But now, it is pretty much universally seen as being ugly and certainly not good for your health or your looks.
And let’s be honest, being associated with a product that can kill you is hardly the smartest move for any brand.
Which all means that the person who approved this should be fired and the people who pulled it together should be shot.
Seriously, when marketing is this fucking stupid, is it any surprise business leaders thinks our discipline is a crock of shit?