Not only that, but according to Y&R, strategists should …
+ Be trend savvy.
+ Have a passion for creativity.
+ Be in love with presentation.
Now I know Oliver – the head of planning at Y&R Bangkok – and he’s very smart and very nice so I’m going to put this down to ‘lost in translation’, however if the photo reflects the sort of planner he has in his team then I guess I have to accept I will never get a job with him. I also have to accept, most planners in the region – especially the male ones – will want to start working there immediately.
Now that’s devious strategy.