… Zuji!
Why?
Because they recently sent out an email that makes the bandwagon jumping I talked about on Friday, look amateur to the extreme.
As you can see, they feature Earth Hour heavilly, however the bit you need to take a closer look at is the bit that explains Zuji’s involvement.
Are you sitting down? Trust me, you’ll need too.
OK … cop a load of this:
WOW Zuji, that’s brilliant …
You could have said you’d pay to offset the carbon used for every holiday you sell over the Earth Hour period … or you could have put the prices UP over Earth Hour and given the difference to various environmental charities or you could simply have not sent your email out in the first place and saved everyone both energy and time – but no – instead you decided it was a smart move to send out your unwanted, unwarranted and untailored ‘newsletter’ to anyone and everyone who has ever booked something through your website [which you believe automatically gives you the authorisation to bombard them with all manner of shit anytime of the day] and explain that because you’ve used “darker colours so it reduces the bright portions of your screen and consumes less energy” you are in some way an Earth Hour ambassaor.
WHAT.
THE.
FUCK.
ARE.
YOU.
THINKING?
Seriously Zuji, do you honestly believe people will look at this and think …
“Zuji are so considerate and environmentally conscious. They’re helping the planet and my cheap holiday needs in one swoop. What an innovative and caring company they are, I’m going to book an overpriced and clause-ridden holiday immediately”.
Look I know there’s a load of fools who think Jeremy Clarkson is the voice of the people, but surely there aren’t that many who think a company cares simply because they’ve used darker fucking colours on their ambulance-chasing promotional activity.
Please tell me there aren’t.
Saying that, a huuuuuuge congratulations to whoever was behind this – it’s Olympic Gold bullshit rationalisation – so if things don’t work out with the holiday flogging, there’s always a career at GREY’s research department.
[PS: This post supports Earth Hour by ensuring people don’t need any brain power to read it, think about it or do something with it. Musings Of An Opinionated Sod cares]