So recently I was in Berlin and had one of the most underwhelming dinners of my life at Soho House.
For those of you who don’t know Soho House, they describe themselves as a ‘private members’ club for people in the creative industries’.
Maybe that’s true, but having gone to the bathroom and seen their urinals, I think Soho House Berlin is actually a private members club for men who like to think they’re big swinging dicks so will happily pay their $2000 annual membership fee just so they can keep using their toilets that have been designed to reaffirm their delusions.
Or something.
Regardless, it’s evil genius – because to paraphrase Bernie Madoff, when you offer people something they want, they never want to look too hard into it because they don’t want their fantasy to be shown for its reality.