So a few months ago, I flew Swiss Air for the first time.
To be fair, it was pretty good … but the thing that got me was the poster in Zurich airport before I took off. This poster …
Look, I get Switzerland is full of beautiful scenery.
I get Switzerland is famous for very expensive, highly engineered, watches.
BUT I DON’T WANT TO SEE A PHOTO OF A PLANE THAT LOOKS LIKE IT IS SECONDS FROM CRASH LANDING INTO A DESOLATE MOUNTAIN RANGE.
No bloody wonder their logo looks similar to the bloody Red Cross [yes, I know the real reason, so ssssssh] because based on this poster … they’re saying their pilots fly like fucking lunatics and you may crash and need saving.
From a mountain.
In the snow.
I totally understand most airline ads feature generic photos of a plane in the sky, and showing a plane inches from hitting a mountain peak in the middle of absolutely nowhere definitely differentiates them from the masses, however – and it’s a relatively important ‘however’ – I don’t think it does much for them in terms of audience appeal.
Then it doesn’t do much for promoting the ‘precision’ of their very expensive watches either.
Mind you, given Zurich is so horrendously boring, maybe a plane crash would add some much needed excitement to the country. Maybe.