This is old news.
So old that the marketing director it relates to – the Dean Dacko in the title of this post – has since left the company.
When you read what he said, you will think that may be the first smart thing he did.
I should point out there is a chance his comments were taken out of context. Only he – and the journalist who recorded the conversation – will ever know.
However, even if they were, I can’t imagine a scenario where someone could ever see ‘the brand benefits’ of 2 airlines going down, killing hundreds of innocent lives.
Yes folks, I’m talking about Malaysian Airlines and the response the [ex] marketing director, Dean Dacko, gave when asked ’should you change your brand name’.
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“Prior to MH370, globally Malaysia Airlines’ brand awareness was in the low single digits. But after MH370 and MH17 it is 86 per cent worldwide. The name is now in the range of Coke and Pepsi.
That kind of awareness takes decades and billions of dollars in investment to build. To abandon that, from a commercial marketing perspective, would be a tragically bad mistake to make.”
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Yes, he really said that.
HE REALLY FUCKING SAID THAT.
Can you believe it?
I swear to god, even the most stupid person who lives in Stupid Avenue, Stupidsville would know that was a ridiculous – not to mention tasteless – statement to make.
Imagine how that makes the poor families of the lost ones feel.
Or the loyal employees of Malaysian Airlines.
Or the people of Malaysia, a nation full of wonderfully warm and compassionate people.
And this guy is from Canada … a place that is supposed to make labrador puppies look dangerous.
The fact he wasn’t fired the second he made this comment literally blows my mind.
I have no idea where he will turn up next, but if a brand suddenly starts poisoning their customers or committing genocide, I’ll have a good guess about who was behind it.