How’s that for a clickbait title?
Do you think I qualify for a job at the Daily Mail yet?
What about US Weekly?
Anyway, the reason for that header is because I recently read a great post about why adlands obsession with adland awards could be contributing to the demise of adland as a whole.
And yes, I think that is some sort of record for saying adland in a single sentence.
Now please don’t get me wrong, I think it is vitally important to celebrate what we do – especially in these days where business questions our validity and importance – however being myopically focused on winning awards that either [1] only appeal to the ad industry or [2] have questionable validity to the wider world of business … doesn’t seem that clever.
[As a case in point, if you claim your work achieved game-changing results but the client then didn’t adopt that strategy – or increase their marketing investment with you – the following year, then it’s fair to assume the validity of your claims may well be called into question ]
Anyway, have a read what Aussie ad legend Ted Horton has to say and you’ll also find out why The Great British Bakeoff presenters may as well be the judges at next years Cannes awards.