So I saw this ad recently …
What do you think it’s for?
With a line like ‘DISCOVER YOURSELF’, could it be:
For a camera brand?
Or a holiday firm?
What about for wannabe smug bastards?
Or even the joys of masturbation?
Well it’s none of those, it’s for ties.
Yes, ties.
Admitedlly they’re expensive, super-ties … but it’s still a tie.
Look, I know I have the fashion sense of an Australian, but even I know a tie can express a degree of individuality … albeit in an semi-ironic way given the majority of people who wear them also wear similar looking suits because they do a job that requires them to act like sheep in the business world … but let’s get a grip, it’s a tie, there’s not much ‘discovering’ to be done.
To be honest, it’s this sort of ad that does my head in.
Correction, it’s this sort of planning that does my head in.
Don’t get me wrong, I’m all for laddering ideas up, but when it becomes this meaningless, ambiguous, highly superficial, pseudo-status bullshit … I want to find the people who wrote and approved this ad and then make them put on one of their ties until the knot is so tight, they die a very slow and painfully death.
Stop with the bullshit.
Just stop it.
Seriously.
If this tie is as special as you say it is, then embrace it … tell me why I should care rather than spout your generic, up-itself, bollocks because I’ll tell you something, the only people who’ll actually believe you when you say it’s a ‘stunning, limited edition accessory’ are the sort of fuckwits who think the business card scene in American Psycho is something to aspire to rather than laugh at.
At the end of the day, this ad gives waaaaaaaaaay more insight about the people working at Coyaba than the people they’re trying to talk to and that insight is they have a massive chip-on-their-shoulder about their own self importance and self worth.
And they’re right to feel insecure, because while they like to kid themselves their role is to help people discover a whole world of possibility for personal expression and exploration, they know that all they actually do is MAKE SOME FUCKING TIES.