So I recently watched the latest series from the wonderful journalist, Louis Theroux.
If you don’t know who he is, you don’t know what you’re missing … though I have to say I prefer his Weird Weekend documentaries compared to the new and mature version of himself.
Anyway, one of the programs was on US sex offenders and he mentioned there was an app that listed all the people that appeared on the sex offender register.
Because I was interested – not scared, I would appear on it thank-you-very-much – I tried to download the app and when I found it, I saw this …
Now maybe I’m wrong, but I don’t know many brands – especially luxury brands – who would voluntarily like to be associated with one of the worst groups in society.
That said, maybe it was not an unfortunate accident … maybe someone actively placed LV in the app because they uncovered the insight, ‘When a rich sex offender is discovered, they need help to get out of the country in style’.
I know … I know … that’s sick and horrible. Sorry. I actually feel bad about saying that but not as bad as I’d feel if I worked on LV and they suddenly discovered where their highly curated brand was appearing.