Recently I received this email:
The fact they titled it, ‘This is a game changer for Kennedy Wieden Inc’ … means they don’t give a flying fuck about who they’re talking to, they just care about selling their shit.
Seriously, how hard would it have been to check they had the right company name?
Christ, they even think we’re an ‘incorporated’ company.
All they’ve done is ensure they’ve lost any chance of having a conversation with a prospective client before they’ve even had a chance to introduce themselves.
As I wrote a while back, being stubborn about details is not pettiness, it helps create a platform that ensures you attract people because of your standards rather than simply spending your life chasing people with your lies.