Remember a few weeks ago, when I wrote about Method Planning?
You know … the April Fool that some people didn’t realise was an April Fool because as an industry, we’re obsessed with celebrating our self importance and niche intelligence so we gravitate towards anything that makes us feel special.
Actually I’m being generous, what my bad April 1st joke did was highlight some people don’t read all the ‘facts’, they just focus on the highlights.
Though on this blog, there’s neither of either of those on here.
Anyway, while I was still rather happy with how it all went down, the ultimate validation came when I opened this months copy of Campaign magazine and saw this:
Thank you Campaign … I worry about your judgement, but I’m very grateful for your praise, though most of my thanks has to go to Leon, who was brave/stupid enough to let me use his name and photo in the name of planning pranking.