So a few weeks ago, when I was in Canada, I saw this:
Yes, it’s a Canadian car insurance company for the elderly.
Grey Power.
Hmmmmmn … I’m not so sure about that name.
Sure, they might be incredibly successful and yes, I accept they are going after a very specific audience … but I just don’t know if someone who qualifies for their service [ie: someone old] would like to be so blatantly reminded that they qualify for their service.
What if other companies followed the same strategy?
Would Chanel be called ‘Mutton Dressed As Lamb’?
Would Apple rename themselves ‘Creative Delusion’?
Would Heinz Soup be ‘No Teeth To Chew’?
While I appreciate this post ultimately shows my issues rather than theirs, I wonder why Grey Power decided to go with that name?
After hefty consideration [3 seconds] I’ve come to the conclusion it could be because …
1. They’re branding companies proprietary naming tool told them to do it.
2. They think anyone over 65 is a dumbass.
3. They are Canadian.
Personally I think it’s either option 1 or 2 because if it was number 3, surely they would have called themselves Beige power. Boom Tish [Sorry wifey and family-in-law!]