Dear Idletimeadvertising.com,
While visiting a public toilet recently [for natural reasons, not George Michael reasons] I saw your ‘advertisement’ for bathroom media.
I hope you won’t take offense, but I would like to point out a slight flaw with your communication, though I hasten to add, it is a slight flaw that many in the advertising industry continue to make, so I hope you will take my comment in the manner it is meant.
You see while I did indeed see your piece of communication – and even smiled because of it – the fact remains seeing something doesn’t mean you want to explore that relationship any further.
Especially while holding your penis and urinating.
Unless you’re a pervert.
The fact is, I look at red-headed children and there’s no way in hell I’d want one of those.
Maybe you need to re-think how you articulate your benefit, though to be honest, you might be better off asking yourself who you are trying to impress with your ‘ad’, because I’m guessing the amount of people who visit your facilities and are also in a position to actually buy some of your media is kind of small.
Which again highlights the point that awareness means nothing if you’re not speaking to the right audience.
Kindest regards,
Robert.