Look I get the importance of segmentation.
I understand how knowing the audience you need to talk to helps you be more precise in how you talk to them.
How understanding the issues and problems they face allows you to produce work that is more specific to their needs.
I get it.
Of course, some segmentation is a load of bollocks.
Where it ends up limiting potential rather than improving effectiveness.
Where you are basing everything on the fancy name you’ve given them rather than understand the issues going on with them.
With all that in mind, who do you think this product is aimed at?
Yes, it really is called ‘Creamy White Finishing Sauce’.
WHAT THE FUCK.
Seriously, did they do this because they had a bunch of research that told them their audience was:
1. The most unimaginative and practical cooks in the World?
2. People who can’t cook who want to hide their ‘creations’ under the blanket of sauce?
3. Male porn stars?
I honestly don’t know, but quite frankly, I’m not sure whether the choice of name offends me most or the utterly repulsive and unappealing photo on the cover of the packet.