Maybe there is such a thing as a Barista standard cup.
Maybe it’s to do with volume or heat proficiency.
Maybe it’s about using materials that don’t taint the flavour of the coffee.
Maybe it’s for reasons people with my limited knowledge of coffee could never understand.
Maybe it’s because they have research that shows travelers don’t want to be taken for a ride when visiting a cafe in a new country and the easiest way to say ‘Don’t Mess With Me’ is walking in with a Barista-approved mug.
Maybe they read in a business magazine that mid-level execs who can’t afford a Halliburton Zero suitcase are desperately looking for other ways to show their international colleagues they have status and discernment.
Maybe they discovered there’s an enormous amount of passengers who like adding bulky, high-end, coffee cups in their carry-on luggage just before they take-off.
Maybe it’s because 90% of Barista’s are pretentious pricks who want to delude themselves they’re of a higher status than other waiters and servers that work in cafes and restaurants around the World.
Whatever it is, it might be more valuable or believable if the cafe selling this had some sort of credibility in the art of coffee making as opposed to being an airport coffee shop that sells overpriced Danish buns and burnt Nescafe.