You’re an electronics company that wants to boost sales.
You see the travel market – especially the holiday travel market – as having great potential to drive additional revenue.
You do research and find ‘travel speakers’ are particularly hot right now.
People love music and they want to hear it and share it wherever they are – be it the beach or the mountains.
You think about what’s it would take to make the ultimate travel speaker.
+ Small.
+ Stylish.
+ Powerful.
+ Bluetooth.
+ Lets you attach it to your clothes.
+ Lets you can slip it easily into your suitcase.
That’s it, the 6 key criteria … you’re on your way … now you just have to make it happen.
You get your team to develop a design.
It looks great.
You get your engineers to develop the speakers.
It sounds great.
You’re ready to launch it to all the people who will be getting on a plane this summer to go and enjoy the sun.
The millions upon millions of holiday makers who will descend on their local airports for 2 weeks of sheer and utter fabulousness.
What a shame that you made the thing look like a bloody hand grenade!!!
Congratulations Philips, come and get your ‘we didn’t really think that through did we’ prize for 2013.
I really hope you’ve produced your sorry letters for the idiots who bought one and then tried to take it with them on the plane.
Trust me, being strip searched and then arrested for being a suspected terrorist is probably not really good for building brand loyalty.