So by now, all entries into the A[P]SOTW assignment should have been sent in.
If you haven’t – then I’m afraid I have to say “tough luck”, because you were already given a few weeks more than you were originally supposed to have.
However for those who have entered, I say thank you and I hope you fun doing it.
What happens now is that I send all the submissions to the judges who will need a couple of weeks of deliberation before we get back to you.
Just to remind you, the judges are as follows:
There’s me.
There’s Rodi, one of my wonderful colleagues.
There’s David, International Editor at Warc.
There’s Raj, regional head of strategy at MEC.
There’s Steve, a very, very senior executive at Virgin Atlantic.
There’s Simon, a very important and experienced marketer at NIKE.
And finally, one more Steve – who is one of the senior designers at Apple.
One thing I have to say is that while everyone who did this assignment deserves major praise for having a go, the judges feedback will be firm so you need to prepare yourself for that.
That doesn’t mean it will be personal or rude … however our view is that there’s little point doing this sort of thing if the feedback you get back resembles the sort of passive rubbish you’d get from Paula Abdul.
It will be firm, fair and constructive.
Whether you agree with what they say is up to you, but the judges were chosen because their breadth of experience lets them have viewpoints and advice that you might otherwise not get in your normal working life.
I hope it proves to be valuable to you and I hope you found – and find – the whole experiment worthwhile.
Should you have any questions, just email me – otherwise I’ll post the feedback up in a few weeks time.
Thanks again. Now sleep. Ha.
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UPDATE: I’ve had some email dramas, so could I ask everyone who has submitted an assignment to email me, so I can check their name off against what I’ve received. So sorry & thanks so much.
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PS: This post was pre-written ages ago, I’m not back from my Mum’s birthday holiday yet. But bad news – I am on Wednesday, so blog bollocks recommences then. Sorry.