Remember a while back I wrote about Sydney agency, Three Drunk Monkey’s allegedly changing their name to ‘The Monkeys’ to win the Diageo business?
Well guess what, they no longer work together.
Apparently the reason is that the agency didn’t want to adapt global work – which is all very admirable, but surely they should have discussed this before signing any contract and definitely before [allegedly] changing their fucking name to seal the deal.
So now they’ve lost their client and [I’m assuming] a sizeable pot of revenue to go with their credibility.
This isn’t about gloating – far from it, I really like The Monkeys – this is about remembering the value of values.
That said, if The Monkeys are ever tempted to be so [allegedly] generous/stupid to a client again, I suggest they read the words of Harrison Ford as regards [1] self respect and [2] career longevity. It will save them a lot of money, respect, credibility and face.
Last point.
A lot of Aussie agencies rightfully gave The Monkey’s a lot of shit for changing their name to win a client … and while they were right to do that – especially for being so shameless in doing it – they should not ignore the fact they’ve been whoring their values for a few dollars more over the years.
By all means name and shame, but remember to also look in your own mirror.