So today is Valentines Day … that special day where men are guilt-tripped into spending copious amounts of cash on overpriced cards, flowers, chocolates, dinners as a public statement of ‘I LOVE YOU”.
Seriously, it’s almost insulting that companies think a woman could be so easily won over by some dropkick boyfriend simply because he sent her a card.
Isn’t that basically corporate sexism?
Maybe!?
I’ve written a lot about how much this day pisses me off [like this one] however I recently came across something that made me think men are starting to fight back.
See that card?
Well it’s a range of Valentine’s Day cards from Asda supermarket that cost 7 pence each.
SEVEN PENCE.
That’s even less than Billy spends on wooing his lady-friends.
But even better than that, they’ve gone and placed their name right on the front of the card.
I don’t know about you, but nothing says “I Love You” like a 7 pence Valentine’s Day card, made out of the cheapest paper possible with the name of a ‘every day low price’ supermarket plastered on the front.
But that’s the genius of it.
Because at the end of the day, a 7 pence Valentine’s Day card is still a Valentine’s Day card and for a woman, that is still ten thousand times better than having nothing at all … which is why I can’t help but feel the person behind this bit of evil genius was a man.
I should point out my hatred of Valentine’s Day is not because I think expressing your emotions is weak … far from it … I hate Valentine’s Day because it has fuck all to do with love and all to do with fear which is why I subscribe to the view that ‘real love’ is all about telling – and showing – what that special person means to you, each and every day.
Well, that’s my excuse to Jill and I’m sticking with it.