So as you know, I was in Australia recently and flying back to Shanghai, I was checking out their entertainment channels when I saw this …
Can you see it?
No, not the reflection of me with a pair of ridiculous headphones on, I’m talking about the program that appears on the bottom left of the list.
It’s the show entitled ‘Stranded: All Flights Cancelled’.
I must admit, when I first saw it, I thought they were talking about their brand fucking decision to ground all their planes from a couple of weeks ago, but no – it was the Icelandic volcano incident from 2010.
Either way, I did find it rather amusing, albeit in an evil bastard way – though it does highlight how little things can affect a brand as much as the big … especially when they’re desperately trying to make amends for stupid decisions they’ve recently taken.
Maybe the Qantas team should learn from Van Halen’s old tour manager that understood ‘attention to detail’ increases the odds of creating ‘addictive experiences.’