DEEPOO.
Say it quickly. Go on …
That’s right, sounds like DEEP POO.
I don’t know if I’d buy it, but I sure as shit would remember it.
Of course that sounds like I’m endorsing what I always slag off, which is basically this attitude that as long as you grab attention, it doesn’t matter – even if it undermines the potential value of the brand – however obviously I’m not, I’m taking the piss, which obviously would require DEEPOO’s biggest competitor, DEEPWEE to clean up.
And before you think I’m being mean to Chinese manufacturers, I’m not, I’m being mean to Spanish manufacturers … which shows [1] how important it is to get an understanding of brand name meaning when selling brands internationally, [2] how ‘naming strategies’ are – if done by a major brand consultancy – a waste of time and money] and [3] how utterly pathetic and petty I am.
But you knew all this already.