First of all ‘happy birthday’ to Mr Vulgar who turns 427 today.
He’s currently doing his best Keith Richards attempt somewhere in Mauritius so feel free to take the piss.
Right, now that’s over with, let’s get to the point shall we?
So if you’re a planner who has at least 5 years experience in Asia and are interested in trying something new, interesting and mentally exciting at W+K Shanghai, please do the following:
1/ Compile your resume including some examples of your work that includes the following:
[I] Objective
[ii] Insight/Tension Point
[iii] Idea
[iv] What did you contribute to the actual work
[v] Results
2/ Write a brief [based on whatever format you want as long as it’s no more than 2 pages long, uses size 12 font and does what you think a brief should do] based on the following scenario …
“Canon China are synonymous with top quality camera and lenses and while the brand has high awareness and had continual growth – especially in the DSLR range – their business is under increasing pressure from competitive brands and camera phones.
One of the areas Canon feel can drive their brand and profit is their range of professional camera lenses – however they have identified very few people purchase additional lenses once they’ve bought their main camera equipment.
Despite this, Canon want to encourage camera enthusiasts to purchase at least one additional lens post-main camera purchase and have a budget of approx US$500,000 to do this.”
Please note, this brief has been left purposefully ambiguous for a reason … so use it, embrace it, evolve it as you feel fit.
[PS: Canon has been used purely for indulgent reasons, don’t read into it too much]
3/ Answer this question:
“If you could spend US$1000 on your Mum, what would you buy and why?”
Just so you know, the brief I’ve put out to some of the headhunters is the following:
I want someone who can work without masses of supervision, has experience working with high level clients across a bunch of disciplines & categories, can negotiate their way around various client protocols and processes and still get to and inspire great ideas. They should be creative, industrious, interesting, energetic and empathetic [that is especially important] can drive work/presentations/meetings and have colleagues, clients & the tea lady think, “fuck me they were good, we’ve got to always have them in the meeting”.
If you’re still interested, you can email me here …
Final thing, as much as I am very open to considering people who have not worked in adland before, it’s vital you have worked in Asia for at least 5 years so if you haven’t, please don’t waste your time – unlike Hollywood, there won’t be a change of mind. Sorry.
If that’s not put you off, get in touch.