Happy new year.
Well it was for me, that was my second ‘festive’ holiday in a month – what’s not to like!
Anyway enough gloating, let’s get straight back into underwhelming you shall we?
Hey, it might be a new year, but like the Western version, it’s the same old shit.
OK, here we go …
For almost 8 years, I used my cynic email address.
In some ways, it was as associated with me as my Birkenstocks were … and while I still use it and get a lot of emails on it [mainly porn, but that’s another story] the reality is I now view my W+K email as my main contact point.
Now I appreciate that might mean nothing to you, but it means everything to me because it means a part of my life has changed – a part that was wonderful, exciting, meaningful and personal – and whilst I am throughly enjoying myself and this change was something I wanted to do, it still surprises me how attached you can get to something so seemingly inconsequential.
But hey, that’s what made the CP+B IKEA spot so great, because it highlighted the ridiculousness of it all …
… but then, if you watch Rory Sutherland’s genius speech at TED …
[Part 2 can be watched here]
… you realise that is what adland does – or can do – and that it’s amazing, shocking, weird and [commercially] valuable … even if in the case of my email address, it’s more a byproduct of my over sentimental mind than anything creatively intelligent.