This really is my last post till I come back from the hols, however following yesterday’s rather serious topic, I thought I’d lighten the mood with some of the worst photoshop I’ve seen since that Microsoft Poland thing of last year.
Have a look at this:
Seriously, is the talent in this ad from another planet?
Before I get to the most obvious element – let’s start with her legs.
Now I’ve heard the phrase ‘legs that go on for miles’, but this is ridiculous.
And judging how short her skirt is – and the fact her thighs still seem about an hour away from meeting – it would appear that her vagina is located somewhere near her breasts, which is quite convenient for any man who is rather lazy in their lovemaking approach.
But let’s get to the hand.
That great big, blokey looking hand.
What’s going on with that then eh?
If I wanted to be positive, I’d say maybe it’s because her right arm is the length of Mr Tickle’s so she can hold that note about 3 miles ahead of the rest of her body or that she had an illness that resulted in her hand being bigger than her actual head however as I don’t do positive very much, let’s just settle for the fact it’s bullshit photoshop approved by a client who is either blind or doesn’t actually give a damn about standards and just cares about getting a message put out there.
The irony of this devil-may-care approach is that I ended up noticing an ad that I would probably otherwise have missed, but let’s not focus on that or I could bring the whole advertising house-of-cards down in a heap.
But here’s the point …
The standards that adland [supposedly] holds dear often doesn’t reflect the standards or needs of clients.
Whereas we can spend days getting something ‘just right’, we have clients that ‘just want the thing put out’.
Of course we have to balance the 2 because when approached in the right way and for the right reasons, high standards can result in higher profits, but all too often I sit in despair as agencies say they need 9 months to make a television ad when people in other industries can build stadiums or start new businesses in that time.
Adland – as the guys at Goodby’s so eloquently put it – is ‘art serving capitalism’, so whilst it is important to always fight to maintain high standards, if you forget your goal is also to “serve capitalism” then you only have yourself to blame if you end up producing ads that feature women with excessively long arms, big hands and vaginas located somewhere above their belly button. [Which isn’t actually normal Billy, just incase you were wondering]