Wieden is full of cool young things wearing cool clothes and sporting cool hairstyles.
They talk using cool words like “cool” or even “kool”, they drink cool drinks and even sit in a cool way.
They’re so cool that even the distinctly uncool presence of errrrm, me doesn’t affect how cool they are.
However a tipping point may have been irreversibly reached thanks to Dom’s attempt to be W+K’s official Hell’s Angel.
Jesus, how bad is that eh?
Seriously, even a timid 3 year old left in a graveyard at midnight wouldn’t be intimidated by that … so on behalf of everyone in the Shanghai office, I beg Dom to buy a full face helmet because not only will it ensure no one can recognise him as a valued member of the cool mob [and me] at W+K, but we can all point and laugh as he tries to beat a 4 year old on a tricycle at the lights.