Yes it’s another post … sue me.
Look, it’s only short so don’t get your knickers in a twist, it’s not like I’m doing a proper come back like KISS or Tom Jones or – for you Aussies out there – John Farnham.
Right, do you remember my rant about Standard Chartered and their campaign egotistically entitled ‘Here For Good’?
I basically had a rant at the TV ad because to me, it was a load of contrived bollocks and I suggested that if Standard Chartered had to spend millions telling people how much they ‘cared’, it was probably because they’d done little for people to realise that through their day-to-day interactions.
Anyway, I’ve just seen their outdoor campaign and it would appear their whole campaign is another example of a brand adopting the stance of words, rather than action.
Have a look at this.
Yes I know this is a bad pic of a bus, but I was in a taxi at the time, however I assure you their billboards are exactly the same … but can you see what the issue is?
Well, it’s basically that the ad has a coloured background … meaning they have had to use a considerable amount of ink to create each ad … ink that not only costs more financially [compared to using a plain white background] but also contributes more environmental damage than necessary.
[Yes, I know all advertising could be deemed as causing more environmental damage than necessary, but deal with it]
Infact, by using a black background, Standard Chartered couldn’t of chosen a more inappropriate colour for their new ‘we care about everyone and everything’ brand bullshit, but then they’re a bank so we should be used to their hypocrisy by now.