First we that reputation vampire from Mindshare in the Netherlands.
Then Ogilvy in Greece decided to go one better and piss on the grave of their great founder.
And now – even though they took it down as soon as Mumbrella highlighted it [but obviously not as quick as some nimble fingered download evil genius!] – I’ve come across this snuff video from Leo Burnett’s Sydney … showing how excited they get when they win a pitch.
Does this show they’re fun to work with or more that they’re a bunch of jokers?
Maybe it’s me, but I can’t help but feel it looks like the sort of lowest-common-denominator stuff many brands churn out when they’re trying to demonstrate they’re “fun”.
Would Apple do this sort of thing?
Would NIKE?
Hell, would Mother, WK, BBH or Crispin?
Nope …
But then they’re all brands who have masses of inherent energy and can demonstrate it by how they work and what they produce … they’re not the sort of brand who has to create ‘brand mascots’ to walk around local fairs giving out candy to children in a desperate attempt to be noticed and liked, even though the type of children who notice and like this sort of stuff are the ones who have the loyalty of Larry King and the taste of Cher.
As I mentioned at the beginning of this post, Leo’s took it down the moment someone accidently posted it up … however as it appears to be a ‘standard pitch ending video’, I assume its removal wasn’t because they thought it was [1] embarassing or [2] highlighting how they don’t tailor pitches to specific clients … it was because they probably think it’s such genius, they don’t want anyone copying it.
Don’t worry guys, I think your pitch-winning strategy is safe.
There’s some great people in Leo’s Sydney … people who have done some great and exciting work … but this is total and utter car crash material.
I’m sure some of their clients feel it showed/shows the agencies passion and sense of fun … but personally I’d rather drink bleach than work/pitch for the sort of organisation that thinks this is a good idea.
Just incase you hadn’t grasped it, I hate it … but then I hate most things don’t I!
NB: I am happy to make a twat of myself, I do it everyday on this blog as well as sometimes on video – but never to win some business, there’s not enough money in the World for that!