So I was walking through the streets when I saw this …
Who the fuck do Citibank think they’re kidding.
Actually ignore that, what the fuck do Citibank think they’re doing.
Are they really trying to say that having [read: spending] a Citibank credit card is going to make you like Andy Warhol?
Do people want to be like Andy Warhol?
My guess is the answer would be no … they’d like to have his success and acclaim … but not be him, not interms of what he looks like or did which leads to the question, do people – people in Asia – even know who he is?
Putting that aside, let’s look at the headline:
Live To Inspire
Sorry, but I don’t think Andy Warhol lived to do that … maybe I’m wrong but I was under the impression he lived to do whatever the fuck he wanted which, let’s face it, becomes much more difficult when you owe money to a bank because the blood-sucking bastards stand over you demanding payment like they’re 1960’s standover men from the East end of London.
Mind you, despite Citibank continually demonstrating an amazing ability to make fucked-up judgements … the reality is if some bloke walked into a branch looking like Warhol, they’d be more likely to be removed from the premises than given a bloody credit card.
OK, they’d be given a credit card – banks never let a chance to screw someone pass by – but they certainly wouldn’t show the person any respect.
This sorry excuse for a campaign draws parallels with VISA’s god awful “Go” campaign – another load of bollocks that tries to equate getting into debt with happiness and achievement – which is why I believe all this campaign can ever achieve is helping anyone with genuine creative talent &/or tendencies more easily identify which status-obsessed, delusional bastard [ie: someone who has this card in his/her wallet or purse] should be stabbed in the eye with a screwdriver until they collapse on the floor to which we can then collectively piss all over their wounds and laugh in their face.
Citibank … you’re a bank … if you remembered that, you might be able to create products, communication and service that attracts the masses rather than revolts them.