Men are pricks.
Dirty, sexist, arrogant, bullish, stupid, incapble, one dimensional, small minded, single minded, zero minded pricks.
They are responsible for some of Earth’s greatest disasters and most of the biggest tragedies.
They are a disgusting stain on society and should be banished forever.
What am I going on about?
Well, when I look at how the ad industry and media like to present men these days – that’s how I end up feeling.
Maybe it’s me, but these days it seems 99% of ads present men as complete fucking dunderheads … incapable of cooking, looking after their kids, flushing the toilet, putting in petrol, being sensitive, interested or interesting and it fucks me off.
Look, I know men can be total and utter stupid shits … but it’s not a skill that’s exclusive to the male gender, look at Lindsey Lohan for example.
Of course I am perfectly aware women have had to endure gender assassination for years and years and years … but that doesn’t make it right, it just makes it sad.
Just like there’s a fine line between sexy and sexist [even though Spinal Tap’s Nigel Tufnel doesn’t understand that] I believe there’s a fine line between cheeky and derogatory … which is why I’ll never accept positioning men as the ‘stupid gender’ is any less pathetic than shoving a big pair of tits into the majority of beer commercials.
This isn’t about being politically correct … far from it … it’s just that if you are being continually told you’re entire gender/race is stupid/incapable/pathetic, then it can start to stick and there’s ways to be pro-man/pro-women without having to resort to the puerile and juvenile approaches favoured by so many in adland.
Of course there’s differences between men and women and I am happy to laugh at the madness/hunger of both … but when stereotypes are created that are simply not true, then you can quickly stop being funny and start becoming something far more sinister and dangerous, which is why you only have yourself to blame if they stand up on mass and start to fight back.
And if I see another fucking ad featuring a man incapable of being able to wash some clothes / cook some dinner … I will come round the creative/planners/client house and smash their fucking head in with my great big Neanderthal club!