So “health conscious” hotels are becoming popular.
As I wrote ages ago, I think this is a bloody great idea – especially for people who travel a lot – however when I was in Singapore recently, I passed one of these new establishments and saw something that made me think they had slightly missed the point …
So basically they’re targeting health focused alcoholics?
Talk about a brave strategy …
What next? Detox retreats with a Macca’s ‘restaurant’?
And another thing … who the fuck is going to SIP free-flow champagne?
Maybe this say’s more about the kind of mates I have, but ‘sipping’ is the last thing they’d do – infact they’re more likely to pour it over their heads than sip the overpriced bubbles.
Hell, I remember walking in a restaurant [well, it was Pizza Hut but I’m from Nottingham so that was classy!] and seeing a mate of mine with his head under the soft serve ice cream machine – letting Mr Whippy’s finest slowly fill his mouth – just because they had an ‘all you can eat’ dessert promotion on, and he didn’t even like the stuff!!!
Of course this highlights how society can be pretty hypocritical – or, as the old Diet Tango radio ads highlighted – obsessed with trying to ‘offset’ our guilt by doing things [however small] that help us feel like we’ve not totally ‘indulged’.
[Random Fact: Most people who are having an affair, call their partner immediately after meeting their lover, to tell them they love them … which opens an amazing strategic opportunity for T-Mobile to sponsor/encourage affairs so they can drive revenues and make their ‘Life Is Made For Sharing’ positioning, really come to life. Yes, I am joking … but the first bit is true, courtesy of our Victoria’s Secret research]
“Health” and “alcohol” … “sip” and “free alcohol” … I don’t know what planet these people live on, but it sounds a damn sight better than mine.