So I recently went into my local HMV.
As I walked in, I was literally bombarded with Michael Jackson memorabilia.
Not re-issues of his old albums … I’m talking books, CD’s and DVD’s dedicated to his life.
In other words, NEW STUFF.
Now given MJ died on the 25th June – that means they’ve been able to create [or should I say ‘compile’] produce and distribute a range of merchandise in less than 3 weeks.
THREE WEEKS!
Now I appreciate compiling/sourcing material for MJ is easier than creating something totally new – but given many brands take months/years/decades to develop products that for all intents and purposes are micro innovations on what has gone before, it might be time for corporations to acknowledge that in some circumstances, their process and research reliance is costing them money rather than making them more efficient and effective.
As I said before, brands can learn a lot about from bands, even if it’s an alleged kiddy-fiddling, multi-shaded, gender switching freak like Mr Jackson.