For a brand that once celebrated the ‘crazy ones’ … the people with unwavering visions, values and beliefs … you’re doing a pretty good impression of being like the rest of the spineless multinationals who whore themselves in a desperate bid for a piece of the Chinese market.
You can’t talk about creativity and individualism when you’ve ultimately let the Chinese Government dictate what people can be creative and individual about – or worse – help them identify people who are expressing alternative opinion or viewpoints. You’ll probably be the first to include their ‘citizen spy’ … I mean, citizen safety’ software next!
You used to make people believe you stood for something more than just clever technology … now you’re just like the rest of them, just with nicer kit.
But Apple’s principals seem dead and buried!
Looking forward to catching up Bazza! 🙂