Step 1
Put your dog and your wife/husband/partner in the boot of a car for an hour.
Step 2
When you open the boot, which one is really happy to see you?
That’s insight!
Please note, this is an open-source insight generation tool. We thought about making it proprietary, but out of the kindness of our hearts, we decided everyone should be able to use it … hell, if it stops rubbish like this, it’s worth it.
Now I am having a couple of days off – so I’ll see you back on Monday – and given I’m such a sad bastard who pre-writes his posts, I can assure you’ll see one of the weirdest ‘slices of life’ you’ve ever clapped your eyes on.
Have fun …
[PS: Mr Dodds, expect your ears to burn, I’m having lunch with Mary [the one at the Financial Times, not the one married to George] on Friday!]