A new recipie?
A new favourite song?
What the fuck are they thinking?
Actually scrap that, who the fuck are they kidding?
If the end line was “More people go into debt with VISA than anyone else” I’d maybe like it, but trying to position VISA as a tool that can inspire millions of people to change their destiny every single day is a fucking joke.
VISA are not NIKE … they’re not Apple… they’re not even Oprah … they’re 29.9% APR with fees coming out their wazoo if you are so much as a second late with your payment.
Obviously TBWA’s strategy to win this account was to kiss Visa’s ass and massage their fucking huge ego, well shame on you because this ad is possibly one of the biggest piles of shite I’ve ever seen. Yes, EVER and the fact they are selling ‘credit’ as a good thing in these financially desolate times shows they and the VISA guys have about as much sense as the typical banker.
I cannot tell you how much I hate this …
Go?
No Visa, I’d prefer it if you just fucked off …