Now I know money is tight and so people are scrambling around trying to raise a few extra bucks to pay their bills.
And I know that if you’re really hard up, getting a sale would feel like a good thing … possibly even an achievement … but I have to say that even if you were on the cusp of bankruptcy, I doubt selling your 3 year old iron for $14.58 or getting a shelf stacking job at $2.46 an hour would give you the same level of satisfaction as Obama felt when he became the first black president of the USA.
But hey, not according to the Classified Post in HK …
I’m trying to work out if they’re trying to say Obama got his job after seeing it in the paper.
___________________________________________________________________________
WANTED: US President.
If you are a motivated, conscientious, business minded professional with at least 10 years experience in government management, we want to hear from you.
You should be a team player, at ease with continuous and probing media attention and comfortable with social interaction.
We are offering a 4 year contract [with the potential of this being carried over for another 4 years] competitive salary, housing, transport and excellent pension scheme.
Interested?
Contact: SaveAmerica.org with your resume and references.
___________________________________________________________________________
Hey maybe it happened …
Regardless of that, if you’re broke, jobless, depressed or lonely, all you have to do is buy a copy of the HK Classified Post and you’ll feel like a winner … not just any winner … but King of the winners.
I’m telling you, they are going to put Oprah and Prozac out of business within weeks!
If I wanted to be kind, I’d say the insight behind this campaign was that the residents of HK didn’t consider the Classified Post as a place to find career jobs, but having bought a copy, I’d say the reason they felt that way was because it’s true.
Irons?
Yes.
Shelfstacking?
Absolutely.
Presidents of Companies, let alone countries?
Nope.
But hey, at least I noticed it – and as many people in adland keep telling me, especially media planners and buyers – that’s all that counts!