We all know business is competitive – with the big boys buying up all they can in a desperate bid to maintain their relevance … but what happens if you’re a smaller organisation who doesn’t want to sell, don’t have enough cash to make any major acquisitions but still wants to get some PR coverage?
Well you do what Synovate Research do, and hire someone who has the same name as one of your major competitors …
[I’ve not highlighted the name because I think you’re too thick to see it, I’ve highlighted the name because some people who have no interest in planning/advertising/anything read this blog and just wanted them to feel part of the ‘joke’ because I’m such a kind and involving chap. Ahem]
Genius …
I bet Sir Martin spat his cornflakes out when he first saw that news.
So if your name is Leo Burnett, John Walter Thompson or David Ogilvy or even Ms Uni Lever, drop me a line … I have a not-so-cunning plan.