For all the training corporations give their people – more often than not it’s nothing more than how to follow internal processes or use their ‘proprietary’ tools.
Sure that’s important, but so is just helping people believe – not in the blind, American-parent sense of the word – but in letting people feel they are not alone and not isolated.
I know this is an old story and unrelated to adland … but it’s absolutely brilliant and a lesson to all companies about how to get the potential out of every employee, not to mention how communication with emotion is better than ads with just a gag.
Thanks Geert.