So as we’re close to moving countries again, I have found myself looking at various furniture brochures.
Now if that wasn’t scary enough, imagine how I felt when I saw this …
Yes, it’s a bed called NOTTINGHAM.
To add insult to injury, they then have the cheek to say “A good nights rest comes at a fraction of a price”.
Apart from the fact that I don’t want a good nights rest, I want a good nights sleep – the reality is that the only good night you’ll have in crime ridden Nottingham is either if you’re dead, or in a Police cell.
[That’s a joke BTBB, so don’t tell me off please!]
Trust me, I know how painful coming up with names for brands can be, but I can’t believe that NOTTINGHAM was the best thing they could come up with.
Jesus, I’ve just seen a box of elastic bands that was able to come up with a half decent name [‘TRUE FRIENDS – because we bond forever’] so I can’t believe a product that has real emotional value in the purchase decision [and costs more than 50 cents!!!] can’t come up with something abit better than a place in England with a serious crime problem.
I remember lovely Russell gave a little challenge a while back to come up with a new name for the North Sea.
If memory serves me correctly, the winner was “Ice Cream Sea”.
Rather than hide from the fact it’s a bloody cold bastard, they embraced it and associated it with something positive – Ice Cream – brilliant.
So here’s a little challenge of my own, if you were the guys behind the NOTTINGHAM bed, and were tasked to come up with a new name, what would you suggest – and no, Bedpost Notches is not appropriate, ha!
Right, over to you …