So next time you have a pitch, don’t worry about coming up with pesky things like a strat … an idea … a comms plan … just go to the corner shop and buy a packet of Chocolate Hob Nobs and hey presto, the business will be yours.
To be fair, I do agree a top quality bickie can leave a positive impression on a visitor … and yes, I accept some people do temporarily on whatever ‘treat’ is put out onto the table … however unless you’re dealing with a total fuckwit, I still don’t believe someone saying “Ooooooh I love Bourbons, I haven’t had them for years” will guarantee a bad meeting instantly turns good.
Come on ‘Holiday Inn Hotels & Resorts’, let us know more about this ‘survey’ you conducted. Just how many people did you interview – and what industry/country were they from?
I think you have a moral duty to tell us the facts … or is it that you’re scared we may not hold your ‘findings’ in such high regard once we find out all you did was have a cuppa with 3 fat Yanks who all work in the ‘corporate snack hospitality business’.
Anyway, as you can tell from my Hob Nob and Bourbon comments, I’m a humble biscuit lover [though Lemon Puffs also rock my boat. Ooer] … so if you were in a meeting with a company you were really angry at, what biscuits would they have to bring out to make you smile again?
[No cakes made with money or drugs allowed. Sorry!]