Today one of my dear friends goes into a pitch with an absolutely brilliant idea.
A real idea, not an advertising one.
If pitch life was fair, he and his agency would walk it – but as we all know, the quest for glory is rarely decided just on the power of the idea/s being presented.
Saying that, in the unlikely event the client has a mental breakdown and chooses someone else’s ‘ad’s’, at least he can sit back in the knowledge that he managed to convince his high profile agency to live up to the philosophy they like to scream but rarely like to deliver upon. Who knows, it might just give them the kick up the backside they need to start living up to their promises and potential – which would be great because I know how brilliant they can be.
I wish I’d come up with this idea – but I didn’t and I don’t think I ever would have, which angers me and pushes me to work harder.
What a competitive little shit I am.
Anyway good luck matey … though you shouldn’t really need it!