Remember the Purple List thing? It was that ‘creative persons network’ that my lovely wife called “Delusional Elitism At It’s Worst”.
Well, given they kicked Marcus off for basically not fitting their self-defined stereotype/image … she was pretty much right … however Charles has found one that is even more up itself: i-GENIUS.
For fuck’s sake …
Now the thing is, the actual cause of the network is pretty good, I quote …
“The world is full of people who want to make a difference. People who are interested in helping others and the wider environment.
i-genius helps people promote what they are doing, their work, their ideas, their passion – and through our community, enables them to connect with others.
In our community we seek to stimulate fresh thinking and bright ideas, and inspire a new generation to become ‘social entrepreneurs’. Social entrepreneurs are individuals who create or develop businesses (whether commercial or not for profit) where the primary focus is on social change.
i-genius also seeks to stimulate partnerships between our members and to support them by developing partnerships with established organisations (corporations, NGOs, government, media).
If have an idea or passion that you hope will be of benefit to others and the world we live in, we welcome you to join i-genius”
Not too bad eh?
And organisations like The British Council, Channel 4 and Ashoka are involved … however whilst I’m not doubting the members are all extremely talented and clever … the fact they signed up to something called i-GENIUS implies they might also be the sort of people who buy products that reinforce their fragile ego like perfumes called ‘Beautiful’ or ‘Seduction’ or cars called ‘Discovery’ or ‘I’m Successful And Have A Huuuuge Cock’.
[Which begs the question, what were Nissan thinking when they launched the Bluebird??? Targeting the untapped Ornithologist community … or were people simply less sad / or marketing less sophisticated back then?]
Then is any of this really unusual? I mean if NIKE only sold their trainers to those who were fit and embarked on sporting activities, they wouldn’t have enough money to endorse Mike Edwards [Notts County Football Club Captain] let alone Tiger Woods.