… because the dreadful ‘colour strategy’ they’re using on Vaio, has now been exported over to BRAVIA.
I was hoping that because this ad is for BRAVIA computer monitors, rather than the televisions themselves – the guys behind it were part of SONY’s computer division rather than the core marketing team – however given I’m seeing this bargain-basement-we-have-nothing-to-say-about-ourselves-except-the-colour-schemes-we-offer-because-we-don’t-give-a-damn-about-growing-our-brand-or-answering-our-customer-needs-wants-or-satisfaction [see ad below] I have a nasty, sneaking suspicion I am wrong which means I’m out of date, out of touch and out of hope.
You might think this ad is trying to show the Nissan Micra as a fun, vibrant and fashionable car around town … but I reckon it’s saying buying one of these pug-ugly pieces of underpowered shit is like a noose around your neck.
Truth in advertising? Even if it’s not intentional? I’ll support that for a business strategy.
Oh and if you were wondering who came out with this brilliant piece of work?
Please take a bow TBWA.
Well done chaps, another great example of ‘disruption’ thinking – however it would seem that yet again you’ve forgotten your philosophy and actions are supposed to make people actually WANT the product/brand, not avoid it like the proverbial plague!
Seriously, you should be paying Apple and ADIDAS for staying with you … they are almost single-handidly [ignoring some of the brilliant people and smaller clients you have around the World] letting your illusion continue.
CAN WE PLEASE STOP WITH THE COLOUR STRATEGY … AND THAT INCLUDES THOSE BUGGERS IN ADLAND WHO MUST BE LETTING THE CLIENT THINK THIS IS A VALID APPROACH!