… a lot of what Scamp is saying, is right – as is the guy who passes comment over on the PLF blog. [Not sure if the names he/she mentions are worthy of such a diatribe though!]
Whilst I appreciate that certain countries level of marketing sophisticatation is low [thus scam allows creatives to show just what they are capable of] this situation isn’t as widespread as it once was so it really upsets me when I see these things getting rewarded because, as I said here, anything is easy when you get to decide the brand, the strategy, the media and the business objective.