No it is not April the 1st, what you see in front of you is a ‘Ferrari Segway‘.
Sure, it has a better acceleration than a snail plus a top speed that puts Stephen Hawkins to shame – but it’s still totally shit.
I mean it’s bad enough when a Ford Mondeo driver has a Ferrari keyring, but anyone who buys this product would redefine the meaning of sad … especially if they have a Vauxhall Nova in his/her garage.
Don’t get me wrong, brand associations can be hugely powerful and profitable – but as I’ve written about in the past – they can also be a total disaster, even if one brand makes a heap of [short-term] cash from selling their image to some another organisation.
I would love to know how many they’ve actually sold – because at 7,000 Euros [excluding VAT] they represent about as much value-for-money as a Louis Vuitton tampon!