Given this ‘workshop’ is being given by a bunch of people who have not actually ‘produced’ anything in the real World – the question asked in the headline could be directed at them!
And how creative is using a fucking lightbulb to represent an idea?
Jesus!
And could they please introduce me to these ‘creative teams who can generate 100 new ideas in an hour’
Oh hang on, they’re not saying these generated ideas are GOOD ideas are they?
Haven’t they heard of quality over quantity … probably not … but then when you don’t actually have a specific objective to achieve, any idea can be a good one can’t it.
Tossers … and these are the people who are training tomorrow’s “marketing department pacifists” – God help us all!
Thanks to Steven for bringing this to my attention