What next?
Kentucky Fried Chicken renaming itself to KFC?
MacLean’s toothpaste calling themselves mouthpaste?
At least Shreddies have the decency to acknowledge they’re being cheeky bastards rather than act like they’ve just embarked on some revolutionary change which will alter life, the Universe and everything beyond.
Still think Polo mints were the coolest [pun not intended] when they sold their ‘holes’ but this is good and probably saved Shreddies a fortune in needless NPD.
Comments / thoughts – especially from John “Marketing Is My Middle Name” Dodds
[Thanks to Digicynic for this link]