Didn’t anyone hear what I said last time I wrote about this SIA/TBWA alliance?
If I didn’t know better, I’d swear Malaysian Airlines were paying for this twaddle because it single-handily is buggering up their biggest and best competitor.
And what the hell is the SIA woman doing in a hot air balloon?
OK, so it’s a step up from that 9/11 suicide plane bollocks from the last ad, but a balloon?
Maybe it’s because fuel prices have gone so high that they’ve had to launch an A380 Hot Air Balloon or maybe it’s just another example of bad disruption.
To be fair, I doubt TBWA had much to do with this rubbish – it smacks of ‘local client’ to me – but what’s scary is this sort of shit drags TBWA down as well because unlike certain clients where you can hide your immediate involvement [Spam Meat anyone?], this client is ultra-high profile so everytime you see an ad for SIA, you know you’re seeing an ad from TBWA.
As I said last time, my advice would be to just let Fred get on with what he’s brilliant at because not only could he make your communication as good as your actual flying experience, he could help re-polish TBWA’s slightly tarnished crown.
Final point – why are they doing an ad for Houston in the main paper?
Given this airline route has probably been influenced by the huge amount of Asia-based oil executives flying back and forth between the two countries, wouldn’t it of been smarter to just do an DM campaign instead?
I don’t know – maybe I’m wrong – and lets be honest, even if I’m not, it’s not like SIA would appreciate it – they want to spend their think thinking up what weird scenarios they can put their ‘SIA Girls’ in.
For the World’s best and most successful airline, they sure as hell aren’t acting like it. Well, at least in their communication.
Lets hope they remember it was great advertising that let them get to where they’re at now – because the reality is not all publicity is good publicity – and this stuff is bloody terrible.