What the fuck are you doing TBWA???
OK, I am sure SIA are mainly to blame [most airlines are hell to work on – bar Virgin of course, ha – even the brilliant BBH are having a torrid time with British Airways] but come on, where the fuck are your principals?
You are seemingly using “Disruption” as justification for all manner of bad ideas these days. Standing out is one thing – standing out for shit reasons is quite another.
This ad has no redeeming features whatsoever – but it does lead to a lot of questions, namely …
1 You’re celebrating the newest plane in the skies – a plane only Singapore Airlines has – and you use a layout that is firmly fixed in the 70’s.
3 That SIA plane looks like some fucking 9/11 suicide plane.
4 Why are the streets of London paved with polished floorboards?
5 Why are all the bowler hat wearing Londoner’s performing a dance routine? London businessmen are hard nosed fuckers, they’re more likely to dance on your grave than dance on the streets.
6 Just what are the Air Hostess doing – and why have they got umbrella’s when you can tell it’s going to be a lovely day.
8 WHAT THE FUCK IS THAT BLOKE WITH THE SUITCASE DOING? He looks like a John Travolta wannabe cock. With luggage.
And if I see one more fucking ad that pretends to be a movie/theatre poster – I WILL GO OFF MY FUCKING HEAD!
It’s old … it’s been done to death … it’s not interesting and just implies you can’t come up with anything new.
Stop it SIA/TBWA – you are making a mockery of your great brands – let Fred do what he’s brilliant at and sit back and reap the rewards because the way you’re going, you’re heading towards a very slippery slope where they may be no way back.
Oh and for the record, here’s how you can make a disruptive ‘destination’ airline ad that still represents the tone and manner of the brand in question.
