Yoohoooooooo …
Is anybody out there?
I knew it – you’ve all buggered off to blogs that have something intelligent to say haven’t you. Bollocks.
Oh well, I’ll carry on and maybe you’ll be back in time for a certain bit of great news that [fingers crossed] will be happening in the next 6-8 weeks.
[Yes that is a desperate attempt to put some ‘tension’ into this blog, but I do hope I have something interesting to tell you soon. Well, interesting to me – none of you will give a fuck, ha!]
Right, lets get on with it shall we?
When you think of Germany what comes to mind?
Is it?
Or?
What about?
Maybe?
Or possibly even?
Well regardless what your sick little mind came up with, I bet it wasn’t this …
This is an ad from Malaysia – the same place that brought us the ‘Whose Your Daddy?’ Vaio ad.
Now the thing is, over the years there have been some fantastic ads from Malaysia – but if you can call two ads a ‘trend’ – it seems to all be going abit doolally.
This HIGHLAND STORM ad has to be one of the worst ones ever.
Apart from the fact it has been seemingly directed by this man …
… why the fuck did they feel the need to highlight the fact lozenges come from Germany?
Is Germany famous for it’s lozenges?
Do people in Malaysia like Germany?
Do German lozenges represent the pinnacle of confectionary?
I have no fucking idea – but what confuses me more is the visual.
What the hell is it trying to represent?
Is it some subliminal reference to wartime blitzkrieg … or just a really shitty idea relating to the name ‘Storm’.
But hang on, it’s not ‘Storm’ is it … it’s HIGHLAND Storm … which insinuates it’s from fucking Scotland, not Germany.
I get so fed up of communication that simply dramatises the brands ‘name’ rather than develops a real idea they can build off – to me it’s it’s lazy advertising, up there with using sex in an execution – and that’s why there is absolutely nothing in this execution that makes me feel good about the brand or would encourage me to buy a packet.